By identifying a societal problem, we aimed to create a brand that focuses on the problem, helps to solve the problem and creates social awareness or educational advocacy.
//Design concept and goals
Protecting wild animals was my first concept, but then I realized there were invasive wild species damaging the environment of California. So I created the FRONTIER brand to help with the wildlife of California. The brand is to build up educational advocacy for conservation of wildlife, by having classes of gun uses and conservational hunting. I hope the FRONTIER brand can help and improve the wildlife environment of California.
//Year of completion _ Spring 2015