In one semester, we had to rebrand a company/firm that is defunct, dying or has stopped running. From designing a new logo for the brand to future strategies and cooperation, we aimed to bring the existing brand back to life and make it more functional than before.
//Design concept and goals
HIGH TIMES magazine has been established for over 40 years, but people in the U.S. have barely bought it in the past 15 years. It was not easy for most people to accept marijuana. By giving the brand a strong tie to medical purposes with solid strategies is what I have done for the brand, highlighting the aspects of innovation, cooperation, health, and education.
//Year of completion _ Fall 2016